For a 2-week temp job that grew to 3 months, I show Photoshop mock-ups created during that time. I confess I went a little overboard with the designs, revealing my perfectionism; although it was a blast treating photo concepts as if they were the real ads.

Left: A feature page of B&D; below is a golf ad incorporating Mercury as it's theme along with the ad itself.

 

 


Below, ads L-R in order of appearance:
(1) Black & Decker Bull's Eye® Laser Leveller and Stud Finder, (2) Black & Decker advertised with TWC's Storm Stories, (3) British Petroleum, commemorating Earth Day, (4) British Petroleum on the cutting edge (PDA & Wireless), (5) Citibank, (6) GE Earth Day, (7) Kia Sorento, (8) LL. Bean, (9) Redwood Creek, (10) Unilever-Dove.

The mocks below were shown as tower ads to the right of the main screen content on weather.com.

 

(a) Additionally, I coordinated with a Flash Artist to supplement his interactive peice by dropping in a photo of a car, complete with reflection for the water; and depending on whether the user selects either day or night in the dropdown, a car shadow, or a dimming of the image and lighted windows.

(b) Event-safe parameters were established for video.

(c) My personal favorite, Cabella's outfitters. (The top shot was 1/3 the width it needed to be; I stretched the generically-defined side edges to fit.)

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